http://engineering.com RSS feeds for ENGINEERING.com 60 http://www.engineering.com/AdvertiseWithUs/Blog/articleType/ArticleView/articleId/5821/Buyer-Personas-for-Engineers-What-questions-to-ask.aspx#Comments 0 http://engineering.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=5841&ModuleID=9727&ArticleID=5821 http://www.engineering.com/AdvertiseWithUs/Blog/articleType/ArticleView/articleId/5821/Buyer-Personas-for-Engineers-What-questions-to-ask.aspx It’s striking how different engineers' thought processes are from marketers’. When conducting persona research we like to start by asking about the top initiatives that the engineer has in their job right now.  It can be tough to listen patiently to the answers, because they often don’t relate to the product at hand.  Next, we bring them around to the issues that the product addresses.  Again, they typically don’t describe their environment with th... John Hayes Thu, 06 Jun 2013 15:11:00 GMT f1397696-738c-4295-afcd-943feb885714:5821 http://www.engineering.com/AdvertiseWithUs/Blog/articleType/ArticleView/articleId/5782/The-ugly-field-work-in-gathering-Buyer-Personas-for-Engineers.aspx#Comments 0 http://engineering.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=5841&ModuleID=9727&ArticleID=5782 http://www.engineering.com/AdvertiseWithUs/Blog/articleType/ArticleView/articleId/5782/The-ugly-field-work-in-gathering-Buyer-Personas-for-Engineers.aspx We all recognize the importance of building buyer personas.  Yet most industrial marketers take a disastrous short cut. There are two main parts of the Persona Project.  The first, and most often skipped, is figuring out the main job of your target customers.  This likely has little to do with your product.  Instead it’s the guts of their jobs - what do they do all day and what priorities do they have. The second part of developing a buyer persona is figuring out how ... John Hayes Thu, 30 May 2013 13:43:00 GMT f1397696-738c-4295-afcd-943feb885714:5782 http://www.engineering.com/AdvertiseWithUs/Blog/articleType/ArticleView/articleId/5769/Changes-in-the-AEC-Buying-Process.aspx#Comments 0 http://engineering.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=5841&ModuleID=9727&ArticleID=5769 http://www.engineering.com/AdvertiseWithUs/Blog/articleType/ArticleView/articleId/5769/Changes-in-the-AEC-Buying-Process.aspx Many architects, engineers and construction professionals still believe that the only way to sell services is through face-to-face connections. Indeed, personal connections can be evolved into professional relationships through trust-building situations. However, the buying process in professional services, particularly buying and selling architecture, engineering and construction services, has changed dramatically. What are the changes? At Hinge, we set out to find the answer to how buying an... Sylvia Montgomery Tue, 28 May 2013 14:44:00 GMT f1397696-738c-4295-afcd-943feb885714:5769 http://www.engineering.com/AdvertiseWithUs/Blog/articleType/ArticleView/articleId/5755/7-secrets-to-Internet-Marketing-for-Industry.aspx#Comments 0 http://engineering.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=5841&ModuleID=9727&ArticleID=5755 http://www.engineering.com/AdvertiseWithUs/Blog/articleType/ArticleView/articleId/5755/7-secrets-to-Internet-Marketing-for-Industry.aspx I just read Michael Cooney’s new eBook, “7 secrets to Internet Marketing for Industry”.  I’ve known Michael for years and can confidently state that he is a true digital marketing expert.   Together with his team at EngNet, Michael has helped hundreds of industrial buyers connect with their online audiences.  Michael has laid out his easy-to-consume ebook in a way that follows 7 straightforward (although not simple) tips.   ... John Hayes Thu, 23 May 2013 12:53:00 GMT f1397696-738c-4295-afcd-943feb885714:5755 http://www.engineering.com/AdvertiseWithUs/Blog/articleType/ArticleView/articleId/5605/Internet-ad-revenues-grew-15-to-37B-in-2012.aspx#Comments 0 http://engineering.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=5841&ModuleID=9727&ArticleID=5605 http://www.engineering.com/AdvertiseWithUs/Blog/articleType/ArticleView/articleId/5605/Internet-ad-revenues-grew-15-to-37B-in-2012.aspx The Internet Advertising Bureau and PWC released their semi-annual report this week.  Here are a few of the highlights: Overall digital advertising growth has been remarkably fast and steady over the past 10 years, with the exception of the recession year in 2009.   This resilience is because digital media still represents better value than most other forms of advertising.  We think it still has quite a way to run. Performance based advertising (CPC and CPL) continue... John Hayes Tue, 16 Apr 2013 17:25:00 GMT f1397696-738c-4295-afcd-943feb885714:5605 http://www.engineering.com/AdvertiseWithUs/Blog/articleType/ArticleView/articleId/5546/PC-shipments-to-decline-76-Tablets-to-rise-698-What-it-means-to-industrial-marketers.aspx#Comments 0 http://engineering.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=5841&ModuleID=9727&ArticleID=5546 http://www.engineering.com/AdvertiseWithUs/Blog/articleType/ArticleView/articleId/5546/PC-shipments-to-decline-76-Tablets-to-rise-698-What-it-means-to-industrial-marketers.aspx Research firm Gartner is forecasting a decline of 7.6% for traditional notebooks and desktops in 2013 compared to 2012.  Meanwhile, tablet sales are forecast to grow by 69.8%. If your digital marketing strategy requires engineers to be at their desktops to see your banners or to download your white paper, that fact ought to make you sit up and take notice. Engineers behave differently when using mobile devices.  What’s a marketer to do when your entire target audience stops... John Hayes Thu, 04 Apr 2013 15:20:00 GMT f1397696-738c-4295-afcd-943feb885714:5546 http://www.engineering.com/AdvertiseWithUs/Blog/articleType/ArticleView/articleId/5544/Amazon-brings-Structured-Search-to-industrial-products.aspx#Comments 0 http://engineering.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=5841&ModuleID=9727&ArticleID=5544 http://www.engineering.com/AdvertiseWithUs/Blog/articleType/ArticleView/articleId/5544/Amazon-brings-Structured-Search-to-industrial-products.aspx What does structured search mean for your digital marketing budget?  Probably that you will buy ads from Amazon soon. You may have heard about Amazon’s structured search.  Here’s why it’s important for engineering marketers.  Amazon has an excellent recommendation engine.  They are applying that to industrial product sales, and some competitors are starting to list their products in the Amazon stores.  A few years ago Amazon structured search for s... John Hayes Thu, 04 Apr 2013 13:07:00 GMT f1397696-738c-4295-afcd-943feb885714:5544 http://www.engineering.com/AdvertiseWithUs/Blog/articleType/ArticleView/articleId/5512/Using-data-to-tell-advertising-stories-The-NY-Times-lessons-for-engineering-marketers.aspx#Comments 0 http://engineering.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=5841&ModuleID=9727&ArticleID=5512 http://www.engineering.com/AdvertiseWithUs/Blog/articleType/ArticleView/articleId/5512/Using-data-to-tell-advertising-stories-The-NY-Times-lessons-for-engineering-marketers.aspx NY Times is using data to tell more engaging advertising stories.  What does this mean for engineering marketers? In this interview, Joanna O’Connell from Forrester Research talks to Michael Zimbalist, the head of R&D for the NY Times about using data to support storytelling.  Michael uses an example of how the NY Times has built interactive graphics for things like the US Presidential election.  That’s interesting, but what does it mean for engineering mar... John Hayes Thu, 28 Mar 2013 13:48:00 GMT f1397696-738c-4295-afcd-943feb885714:5512 http://www.engineering.com/AdvertiseWithUs/Blog/articleType/ArticleView/articleId/5476/Sponsored-posts-popular-with-readers-MIT-Tech-Review.aspx#Comments 0 http://engineering.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=5841&ModuleID=9727&ArticleID=5476 http://www.engineering.com/AdvertiseWithUs/Blog/articleType/ArticleView/articleId/5476/Sponsored-posts-popular-with-readers-MIT-Tech-Review.aspx Native advertising (also called sponsored posts) is popular with readers, according to Jason Pontin, Editor of MIT’s Technology Review.  MIT Tech Review did a study and found that the 2nd most remembered content in their magazine was the native advertising.  Of course, the content has to be the sort of good content that engineers want to read.  But with that caveat, sponsored content ranked ahead of the magazine’s cover stories, for example in terms of sticking with ... John Hayes Wed, 20 Mar 2013 14:43:00 GMT f1397696-738c-4295-afcd-943feb885714:5476 http://www.engineering.com/AdvertiseWithUs/Blog/articleType/ArticleView/articleId/5455/Video-marketing-for-engineers-new-eBook.aspx#Comments 0 http://engineering.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=5841&ModuleID=9727&ArticleID=5455 http://www.engineering.com/AdvertiseWithUs/Blog/articleType/ArticleView/articleId/5455/Video-marketing-for-engineers-new-eBook.aspx Phew!  I’ve been promising this eBook on how to create video for engineers for over a month.  It’s finally ready for you.  Video Marketing for Engineers is formatted for a quick-read with lots of charts and pictures.  It covers: Why video for engineers What do you want the engineers to do after they watch your video Creating a “hook” for your story Producing the video – where to find the talent How to get more... John Hayes Thu, 14 Mar 2013 13:21:00 GMT f1397696-738c-4295-afcd-943feb885714:5455 http://www.engineering.com/AdvertiseWithUs/Blog/articleType/ArticleView/articleId/5381/Is-criticism-bad-for-your-brand.aspx#Comments 0 http://engineering.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=5841&ModuleID=9727&ArticleID=5381 http://www.engineering.com/AdvertiseWithUs/Blog/articleType/ArticleView/articleId/5381/Is-criticism-bad-for-your-brand.aspx As a marketer, your goal is to cast your product in the best possible light.  But reality counts too.  Engineers have no trouble seeing through a one-sided presentation.  In fact, they’re looking for reasons to dismiss anything that smells like marketing. Recently we’ve been asked to run a lot of sponsored content on ENGINEERING.com.  Most of it is great – informative, balanced and valuable to the engineer.  But sometimes it isn’t really conten... John Hayes Thu, 28 Feb 2013 13:43:00 GMT f1397696-738c-4295-afcd-943feb885714:5381 http://www.engineering.com/AdvertiseWithUs/Blog/articleType/ArticleView/articleId/5336/Feeling-more-love-from-Youtube-for-industrial-videos-and-wondering-why.aspx#Comments 1 http://engineering.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=5841&ModuleID=9727&ArticleID=5336 http://www.engineering.com/AdvertiseWithUs/Blog/articleType/ArticleView/articleId/5336/Feeling-more-love-from-Youtube-for-industrial-videos-and-wondering-why.aspx Older industrial marketing videos garner more views last month than in 2012. We noticed that some of the older videos we created for clients performed well last month.  Really well.  One 2011 video had 4,500 views on Youtube in January 2013. That’s quite a performance for an 18 month-old industrial marketing video. Digging a little deeper we found this trend repeating across many more older videos.  In general, popular videos were seeing 2-3X as many views in Jan 2013 co... John Hayes Wed, 20 Feb 2013 18:18:00 GMT f1397696-738c-4295-afcd-943feb885714:5336 http://www.engineering.com/AdvertiseWithUs/Blog/articleType/ArticleView/articleId/5319/Does-Active-Social-Sharing-work-for-Engineering-Marketers.aspx#Comments 2 http://engineering.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=5841&ModuleID=9727&ArticleID=5319 http://www.engineering.com/AdvertiseWithUs/Blog/articleType/ArticleView/articleId/5319/Does-Active-Social-Sharing-work-for-Engineering-Marketers.aspx I’m really curious about the power of active social sharing for marketing to engineers. If you don’t know what social sharing is, it happens when people who are reading your content decide to share it with their followers.  Buttons like these on a content page allow people to share with a single click. The buttons in the example above support “passive” social sharing.  They help by giving people an easy way to share.  You’ll see buttons sort of li... John Hayes Thu, 14 Feb 2013 16:21:00 GMT f1397696-738c-4295-afcd-943feb885714:5319 http://www.engineering.com/AdvertiseWithUs/Blog/articleType/ArticleView/articleId/5247/Predicting-number-of-lead-from-a-campaign-looking-for-your-help.aspx#Comments 12 http://engineering.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=5841&ModuleID=9727&ArticleID=5247 http://www.engineering.com/AdvertiseWithUs/Blog/articleType/ArticleView/articleId/5247/Predicting-number-of-lead-from-a-campaign-looking-for-your-help.aspx Here at ENGINERING.com we're creating an algorithm to predict the number of leads you can expect from a content marketing asset like a white paper or a webinar. Lots of our clients run lead generation campaigns that collect contact information in return for a white paper.  I think it would be incredibly useful (and geek fun for me) if we could predict in advance how many leads these would get before we send an eblast. Here are the variables I’m thinking of building into the algori... John Hayes Thu, 31 Jan 2013 14:40:00 GMT f1397696-738c-4295-afcd-943feb885714:5247 http://www.engineering.com/AdvertiseWithUs/Blog/articleType/ArticleView/articleId/5217/Marketos-social-media-marketing-guide-is-a-great-example-of-content-marketing.aspx#Comments 0 http://engineering.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=5841&ModuleID=9727&ArticleID=5217 http://www.engineering.com/AdvertiseWithUs/Blog/articleType/ArticleView/articleId/5217/Marketos-social-media-marketing-guide-is-a-great-example-of-content-marketing.aspx For those of you who don’t know them, Marketo is a marketing software company.  They recently released a social media guide that has lots of helpful tips for B2B companies.  It's such a good example of content marketing that I thought you should see it.   This guide is a great piece of social media marketing content.  They really bared some secrets to show how a Marketo social media manager works.  While you may not be rushing to hire social media managers to ... John Hayes Thu, 24 Jan 2013 14:13:00 GMT f1397696-738c-4295-afcd-943feb885714:5217 http://www.engineering.com/AdvertiseWithUs/Blog/articleType/ArticleView/articleId/5176/2-key-takeaways-for-engineering-marketers-from-Deloittes-2013-predictions.aspx#Comments 2 http://engineering.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=5841&ModuleID=9727&ArticleID=5176 http://www.engineering.com/AdvertiseWithUs/Blog/articleType/ArticleView/articleId/5176/2-key-takeaways-for-engineering-marketers-from-Deloittes-2013-predictions.aspx Deloitte claims 80%+ prediction accuracy on their 2012 predictions.  Now that they’ve set our expectations, here are the main points for engineering marketers from their predictions for 2013: 1.      The PC isn’t dead.  Even though tablets and smartphones are outselling PCs, sales of PCs are still rising, albeit slowly.  Mobile devices are primarily used to consume content, not create it.  People still use a keyboard and mouse when they n... John Hayes Tue, 15 Jan 2013 17:46:00 GMT f1397696-738c-4295-afcd-943feb885714:5176 http://www.engineering.com/AdvertiseWithUs/Blog/articleType/ArticleView/articleId/5157/Can-engineering-marketers-get-a-better-crystal-ball-The-risk-of-bias-in-marketing-predictions.aspx#Comments 1 http://engineering.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=5841&ModuleID=9727&ArticleID=5157 http://www.engineering.com/AdvertiseWithUs/Blog/articleType/ArticleView/articleId/5157/Can-engineering-marketers-get-a-better-crystal-ball-The-risk-of-bias-in-marketing-predictions.aspx My son gave me “The Signal and the Noise”, by Nate Silver this Christmas.  It talks about why predictions are so hard.  And it relates directly to engineering marketing.  We all make predictions in our marketing jobs.  We anticipate how many times a certain piece of content will be viewed.  We predict our conversion rates.  We count on old distribution channels and distrust new ones.  But Silver’s book says that our predictions are biased ... John Hayes Wed, 09 Jan 2013 21:39:00 GMT f1397696-738c-4295-afcd-943feb885714:5157 http://www.engineering.com/AdvertiseWithUs/Blog/articleType/ArticleView/articleId/5047/Marketing-to-engineers-shifting-away-from-number-of-leads-in-2013.aspx#Comments 2 http://engineering.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=5841&ModuleID=9727&ArticleID=5047 http://www.engineering.com/AdvertiseWithUs/Blog/articleType/ArticleView/articleId/5047/Marketing-to-engineers-shifting-away-from-number-of-leads-in-2013.aspx The main focus for engineering marketers in 2013 will still be on leads, with web site traffic coming second.  That doesn’t sound like news.  But the real news is in an underlying shift from lead quantity to lead quality.  Here’s why:  Over the past 5 years or so, the leading engineering marketers have built enormous contact databases.  They’ve also sent regular communications to the database, but those communications haven’t always resulted in ... John Hayes Wed, 05 Dec 2012 23:26:00 GMT f1397696-738c-4295-afcd-943feb885714:5047 http://www.engineering.com/AdvertiseWithUs/Blog/articleType/ArticleView/articleId/4975/Engineering-marketers-plans-for-2013-include-more-content-creation.aspx#Comments 1 http://engineering.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=5841&ModuleID=9727&ArticleID=4975 http://www.engineering.com/AdvertiseWithUs/Blog/articleType/ArticleView/articleId/4975/Engineering-marketers-plans-for-2013-include-more-content-creation.aspx My post last week talked about the 2013 plans for engineering marketers including more spending on Internet marketing and less on trade publications and events.  But what digital spending is trending higher?  Not search marketing, surprisingly.  Instead engineering marketers are telling us that they are increasing their budgets on content creation.  This chart from Hubspot shows the percentage of B2B marketing budgets that have been allocated to blogs, SEO and social market... John Hayes Wed, 21 Nov 2012 12:21:00 GMT f1397696-738c-4295-afcd-943feb885714:4975 http://www.engineering.com/AdvertiseWithUs/Blog/articleType/ArticleView/articleId/4974/2013-engineering-marketing-trending-more-towards-digital.aspx#Comments 4 http://engineering.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=5841&ModuleID=9727&ArticleID=4974 http://www.engineering.com/AdvertiseWithUs/Blog/articleType/ArticleView/articleId/4974/2013-engineering-marketing-trending-more-towards-digital.aspx Over the past few weeks I’ve been traveling with Adrian Nash, ENGINEERING.com’s Sales Director to meet with engineering marketers about their 2013 plans.  This series of blog posts will cover some of the trends we've learned about – what’s worked in 2012 and what they plan to do in 2013. The first big trend is that engineering marketers plan to do more digital marketing in 2013.  The reasons they gave were i) internet marketing costs le... John Hayes Thu, 15 Nov 2012 11:14:00 GMT f1397696-738c-4295-afcd-943feb885714:4974 http://www.engineering.com/AdvertiseWithUs/Blog/articleType/ArticleView/articleId/4902/Who-do-you-love-Top-5-industrial-marketing-sages.aspx#Comments 2 http://engineering.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=5841&ModuleID=9727&ArticleID=4902 http://www.engineering.com/AdvertiseWithUs/Blog/articleType/ArticleView/articleId/4902/Who-do-you-love-Top-5-industrial-marketing-sages.aspx I follow a lot of industrial marketing gurus.  Here’s a quick round up of my fave five: Achinta Mitra – Calls himself a marketing engineer.  Sounds like an oxymoron, but if you follow his blog Industrial Marketing Today, you’ll learn a lot about creating content for that audience. Jon DiPietro –Jon’s blog is called Domesticating IT, but the points he raises apply equally well to marketers who need to reach any technical audience, including engineers.&n... John Hayes Wed, 24 Oct 2012 15:56:00 GMT f1397696-738c-4295-afcd-943feb885714:4902 http://www.engineering.com/AdvertiseWithUs/Blog/articleType/ArticleView/articleId/4884/Most-engineering-marketers-dont-talk-to-customers.aspx#Comments 1 http://engineering.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=5841&ModuleID=9727&ArticleID=4884 http://www.engineering.com/AdvertiseWithUs/Blog/articleType/ArticleView/articleId/4884/Most-engineering-marketers-dont-talk-to-customers.aspx Most marketers never actually get a chance to spend time with the engineers who are their end users.  That’s too bad.  Spending time in the field provides an opportunity to more deeply understand how and why your product is used in the workplace.  Instead, we often rely on 2nd hand information that comes from our sales force or through quick customer meetings at trade shows.  Learning about your product use this way can get you a long way towards u... John Hayes Thu, 18 Oct 2012 13:11:00 GMT f1397696-738c-4295-afcd-943feb885714:4884 http://www.engineering.com/AdvertiseWithUs/Blog/articleType/ArticleView/articleId/4860/Do-engineers-prefer-video-content-over-articles.aspx#Comments 2 http://engineering.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=5841&ModuleID=9727&ArticleID=4860 http://www.engineering.com/AdvertiseWithUs/Blog/articleType/ArticleView/articleId/4860/Do-engineers-prefer-video-content-over-articles.aspx ENGINEERING.com surveyed over 750 engineers in October to learn how they consume content on the Internet.  The answers are important to digital marketers who need engineers to hear their messages. The table shows that articles are the preferred format for gathering information.  But video is a very close second.  This was true across all levels of engineers, from technicians to senior engineers, to managers and even C Level executives.  So if you are wondering when wou... John Hayes Wed, 10 Oct 2012 14:10:00 GMT f1397696-738c-4295-afcd-943feb885714:4860 http://www.engineering.com/AdvertiseWithUs/Blog/articleType/ArticleView/articleId/4792/What-does-the-iPhone-5-mean-for-industrial-marketers.aspx#Comments 0 http://engineering.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=5841&ModuleID=9727&ArticleID=4792 http://www.engineering.com/AdvertiseWithUs/Blog/articleType/ArticleView/articleId/4792/What-does-the-iPhone-5-mean-for-industrial-marketers.aspx The iPhone 5 is predicted to sell up to 10M devices by the end of September.  At the same time, Android devices are being activated at a rate of 900,000 per day.  Engineers are consuming content on mobile devices at a rapid rate. If you still strive to deliver all your messages to an engineer in front of a computer at work, you may be missing a big market.  Delivering mobile messages isn’t easy.  Engineers don’t use their tablets or phones to search for specs... John Hayes Thu, 13 Sep 2012 15:12:00 GMT f1397696-738c-4295-afcd-943feb885714:4792 http://www.engineering.com/AdvertiseWithUs/Blog/articleType/ArticleView/articleId/4761/Why-is-B2B-video-growing-and-why-not-as-fast-as-B2C.aspx#Comments 0 http://engineering.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=5841&ModuleID=9727&ArticleID=4761 http://www.engineering.com/AdvertiseWithUs/Blog/articleType/ArticleView/articleId/4761/Why-is-B2B-video-growing-and-why-not-as-fast-as-B2C.aspx I asked analyst Ashley Swartz to research why B2B video is growing, but not as fast as B2C.  You can see her insights here: http://bit.ly/PZcSm2 She includes some best practices for video production (invest in quality) and distribution (use trusted partners) that are helpful for engineering marketers who are considering video in their content mix. John Hayes Tue, 04 Sep 2012 19:08:00 GMT f1397696-738c-4295-afcd-943feb885714:4761